Defining how a product meets user needs takes careful planning. I use a user-centric approach to help design and product teams create and develop clear, enjoyable products, turning ideas into actionable roadmaps with an MVP approach when appropriate.
Product and marketing strategies can sometimes be challenging for creative teams to execute. I develop and translate these strategies into clear, focused concepts, enabling creative teams to be more innovative, focused, and efficient, helping them achieve their goals.
In many cases, the customer journey extends beyond digital activity. I work with cross-functional teams to create and optimize end-to-end customer journeys, considering all touchpoints, both physical and digital. Our goal is to create seamless, efficient, and enjoyable experiences for users.
Running effective design sprints is crucial for rapid problem-solving. I guide teams through understanding challenges, brainstorming, prototyping, and testing, ensuring each sprint is focused and delivers actionable results in product design, user experience, and service design.
Launching a new product to the market involves many aspects and considerations. I bring a design-thinking approach to create end-to-end experiences that start with a clear offering and end with a delightful customer experience.
Building the right design team is crucial. I work with design and product leaders to assist in bringing the right designer on board, establishing effective processes, and growing the team from one to many. My expertise includes product design, brand design, and service design.
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