Her morning elegance gallery | co-founder

Her Morning Elegance, a pop-art phenomenon, received a Grammy Awards nomination.

The captivating video comprised 2096 meticulously sequenced still photographs, creating a mesmerizing sense of movement. After discovering the video on YouTube, I proposed an innovative idea to the creators: offering signed, single-edition fine-art prints featuring people's favorite frames by breaking down the video.

Within weeks, we established an online shop and a pop-up gallery in Santa Monica, LA, coinciding with the Grammy Awards event. Here, we began selling frames online.

This initiative eventually evolved into my startup - FrameFactor.