The Freightos group | VP Design & Experience

At Freightos Group (NASDAQ: CRQO), the world's largest online marketplace and freight procurement platform for ocean and air shipping, I:

- Joined as the sole hands-on designer and built a cross-functional Marketing and UX design team in both Jerusalem and Barcelona.

- Mentored the team in developing a global marketplace and a strong brand for competitive positioning against over 1,000 valued competitors.

- Led the product vision, gaining approval from CEOs and CTOs, guiding the product team's development.

- Successfully led the rebranding of the Greightos Group and acted as the company's brand keeper.

- Played a key role in building roadmaps and overseeing the execution of various products and features.

- Initiated and led the establishment of a comprehensive design system company-wide.

- Established a design and user research culture, implementing processes, tools, and methodologies to significantly improve team efficiency and velocity.